Ethnic media is more than black and white

In the 2005 New America Media presentation "Ethnic Media in America: The Giant Hidden in Plain Sight," the poll found that 45 percent of "minority" groups prefer to get their news from ethnic news outlets.

Coincidentally, two days ago I was discussing media advertising to certain markets with my roommate. She pointed out that the media caters its programming to particular ethnic groups in specific neighborhoods.

Together we found a Neutrogena face wash commercial that is broadcasted daily in both of our hometowns. Where she lives — in a Maryland suburb outside of D.C. — the spokesperson is actress Hayden Panettiere, a white female. Where I live – in a suburb of Philadelphia — the spokesperson is singer Vanessa Hudgens, a Latina/Native American mixed female.

In our discussion, we found that the market where I live has more Latinos, and her market has very few minorities.

Interesting???

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Michelle